The Building Blocks of a Financial Strategy
you and your relationship with money
Asset Class Investing
how and where to invest your money
What you get as a financial adviser
One of the first things I tell all of my financial advisors is that when it comes to digital marketing strategies, you need to start with the words. In this case, I mean the unique content – the articles, the whitepapers and the similar types of collateral you’re trying to get in front of the eyes of every prospective client that you can.
You need content
Content is also added to your site and is searchable on a regular basis, which can generate leads from not only techniques like search engine optimization (SEO), but through social media activity as well. If your articles are written in a way that answers your future client’s questions and addresses their concerns, you’re making it more likely that they actually become your future clients.
Shares for Beginners is for information and educational purposes only. It is not financial advice, and you should not buy or sell shares based on information provided. Any opinion or commentary is the view of the interviwee and does not reflect the views of Shares for Beginners. This podcast and website does not replace professional advice regarding your personal financial needs, circumstances or current situation.