• Who Are You?

    The most important question

    You're a human.

    But, how do people get to know who you really are?

    How do people get to know who you really are?

    In these days of social media marketing how can you make your personal brand cut through. You have to give of yourself. You have to give useful actionable advice and deliver it in your own voice so that people know that you have your interests at heart and they can get to know you as a human as well

    What is an Adviser Pod

    An Adviser Pod is a tool that for you to attract clients, to keep existing clients up-to-date and for you to show who you are as a human - and maybe even become an on-line influencer.

    What you get as a financial adviser

    One of the first things I tell all of my financial advisors is that when it comes to digital marketing strategies, you need to start with the words. In this case, I mean the unique content – the articles, the whitepapers and the similar types of collateral you’re trying to get in front of the eyes of every prospective client that you can.

    You need content

    Content is also added to your site and is searchable on a regular basis, which can generate leads from not only techniques like search engine optimization (SEO), but through social media activity as well. If your articles are written in a way that answers your future client’s questions and addresses their concerns, you’re making it more likely that they actually become your future clients.

    You need content

    Content is also added to your site and is searchable on a regular basis, which can generate leads from not only techniques like search engine optimization (SEO), but through social media activity as well. If your articles are written in a way that answers your future client’s questions and addresses their concerns, you’re making it more likely that they actually become your future clients.

    You're not just an adviser, you're a human.

    How do people get to know the human that you really are? Photos, text and videos on your web-site, but do they really show who your really you? Our voices paint a vivid picture of who we are

  • Asset Class Investing

    how and where to invest your money

  • Who Are You?

    Audio:Activated - new BBC Global News study reveals unique effectiveness of branded podcasts

    Research conducted by the BBC shows that branded podcasts are an effective means of advertising and a powerful addition to the marketing mix, generating real cut-through with audiences - particularly ad avoiders.

    • Branding stands out from content
    • 94% of listeners consume podcasts while performing other tasks. This mode of listening actually elevates engagement with the brand
    • They are consumed in ways that are additive to the marketing mix
    • Podcasts are a particularly effective way to reach ad avoiders
    • The language of a podcast creates subconscious associations with the brand

     

    Branded podcasts drive positive associations

     

    Listeners create subconscious associations with the brand, based on words they hear in the podcast. In our sample, the word “innovative” was mentioned 12 times during the podcast. Listeners were later more likely to call the sponsor “innovative”, showing that they instinctively associate the brand with the message.

    What is an Adviser Pod

    An Adviser Pod is a tool that for you to attract clients, to keep existing clients up-to-date and for you to show who you are as a human - on-line influencer

    What you get as a financial adviser

    One of the first things I tell all of my financial advisors is that when it comes to digital marketing strategies, you need to start with the words. In this case, I mean the unique content – the articles, the whitepapers and the similar types of collateral you’re trying to get in front of the eyes of every prospective client that you can.

    You need content

    Content is also added to your site and is searchable on a regular basis, which can generate leads from not only techniques like search engine optimization (SEO), but through social media activity as well. If your articles are written in a way that answers your future client’s questions and addresses their concerns, you’re making it more likely that they actually become your future clients.

    You need content

    Content is also added to your site and is searchable on a regular basis, which can generate leads from not only techniques like search engine optimization (SEO), but through social media activity as well. If your articles are written in a way that answers your future client’s questions and addresses their concerns, you’re making it more likely that they actually become your future clients.

    You're not just an adviser, you're a human.

    How do people get to know the human that you really are? Photos, text and videos on your web-site, but do they really show who your really you? Our voices paint a vivid picture of who we are

    You're not just an adviser, you're a human.

    How do people get to know the human that you really are? Photos, text and videos on your web-site, but do they really show who your really you? Our voices paint a vivid picture of who we are

  • The Building Blocks of a Financial Strategy

    you and your relationship with money

  • Top Advisor Marketing Podcast

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