Shares for Beginners is a podcast that I launched in February 2019 and the name says it all. I was investing by myself for years and made many costly mistakes. I wanted to talk with experts to improve my investing and to take listeners along for the journey. I love busting jargon, revealing the inner workings of financial markets, and sharing the knowledge of highly intelligent investment professionals on how this world works.
6,700
Followers on Apple Podcasts
5,174
Followers on Spotify
1,626
Followers on Google Podcasts
25-30,000
Monthly Listens Shares for Beginners
1,200
Monthly listens to Equity ASA for Australian Shareholders' Association
55%
Listeners under 34 years of age (SPOTIFY)
1,200
Facebook group members
7.7
Average ranking for term "shares for beginners" in Google Search
Host-read Sponsorship
Shares for Beginners
$350
per 5,000 impressions
Dynamically inserted across entire back catalogue. Geo-targeted & available as pre, mid or post roll.
ASA Podcast Appearance
Equity ASA
$650
per episode
Featured on ASA podcast page, promoted via ASA and my media channels and mentioned in ASA CEO newsletter. (subject to approval by ASA).
Branded Episode
Shares for Beginners
$1,200
per episode
Includes guest appearance, sponsor thanked 3 times during episode, logo featured on podcast and sharing artwork, logo on website front page for 3 months and featured in episode blog post forever with back-links.
PODCAST REACH
SHARES FOR BEGINNERS PODCAST
Averages 25-30k listens per month across all episodes.
Each episode achieves 1,500-2,000 listens in the first 30 days after publishing.
Data from anonymous listener survey:
Age: 42% 35-44 | 58% 45-59 |
Gender: 75% Male | 25% Female
Salary: 16% <$49k | 16% $50-99k | 32% $100-149k | 8% $150-199k | 16% >$200k
Episode shared across Shares for Beginners' socials:
Twitter 765
LinkedIn 645
Facebook 550 + 1,200 = 1,750 (SFB Page + SFB Group)
Instagram = 246
EQUITY ASA PODCAST
Averages 1.3-1.5k listens per month across all episodes.
Each episode achieves 5-600 listens in the first 30 days after publishing.
The episode is shared in CEO newsletter reaching over 11,000 members and subscribers from ASA database.
Episode shared across ASA’s social media channels on Twitter, Facebook, LinkedIn & Instagram.
I share episode across my Shares for Beginners' socials:
Twitter 765
LinkedIn 645
Facebook 550 + 1,200 = 1,750 (SFB Page + SFB Group)
Instagram = 246
WHAT LISTENERS SAY
ALICE
ROB
STEVE
EMMA
© 2022 Finpods Pty Ltd
Disclaimer: Shares for Beginners podcast and website is for information, entertainment and educational purposes only. It isn’t financial advice, and you shouldn’t buy or sell any investments based on what you’ve heard here. Any opinion or commentary is the view of the speaker only not Shares for Beginners. FinPods Pty Ltd relies on the exemption available under the Corporations Act 2001 (Cth) in respect of any information or advice given. No responsibility or any form of contractual, tortious or other liability is accepted for decisions made on the basis of the information contained herein. Nothing in any podcast (or related communication) is intended to or should be interpreted as being investment advice. This podcast doesn’t replace professional advice regarding your personal financial needs, circumstances or current situation. To obtain advice tailored to your situation, contact a professional financial adviser. Views expressed in podcasts or blog posts do not constitute endorsement of any specific commercial product or company. The inclusion of sponsorships or advertisements in podcasts, on the Shares for Beginners' website or within other related communications does not constitute an endorsement for the products, services or companies mentioned.